Saturday, January 14, 2012

The Logistics of Moms Feeding Millions

Problem - MILLIONS of school children and commuting office workers crave Mom's home cooking and want to save on eating out. We've got a "wallah" for that!

Dabbawalah means "one who carries the box". White capped walahs go to homes collecting stacked metal tiffins of hot food. Marked with symbols, not names, these are brought to centralized locations and resorted by destination. Trains, bicycles and carts are utilized to deliver tiffins on cue and return the containers home by days end.

This is a much respected, officially organized hierarchal group of workers who have branched out into catering and also delivering sports gear to thousands of after school cricket players.

Imagine - error free 2-way FedEx happening in less than 12-hours!

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